about

For over 30 years Joe Merlino has worked with businesses that required significant shifts in their approach to sales and account management to compete successfully and with more confidence.

With an emphasis on value creation to establish competitive differentiation, sales process to unify effort, best practices to direct behavior, and coaching to develop skill Joe has positioned companies to establish or regain leadership positions, counter increases in competition, and develop mutually beneficial sales channel relationships that create consistent and predictable business growth.

Having worked in executive roles in highly competitive markets, Joe brings a VP of Sales mindset to every client engagement. He has gained a reputation as a strategically minded and hands-on facilitator of individual, departmental and enterprise growth and turnaround initiatives.

Employers and clients have come to appreciate his ability to:

• Overcome the challenges associated with highly competitive price-driven markets.
• Identify the unique value-added benefits that are often overlooked by members of your staff.
• Implement value-added client acquisition and retention growth strategies.
• Transform reactive, commodity-based sales teams into proactive, consultative sales professionals.
• Deliver client and staff specific solutions that emphasize real-world, results-driven outcomes.