about

For over 30 years Joe Merlino has worked with businesses that have required significant shifts in their approach to sales and business development in order to compete successfully.

With an emphasis on sales process to unify effort, best practices to direct behavior, and coaching to develop skill Joe has positioned companies to establish or regain leadership positions, counter increases in competition, introduce new products and services, penetrate new markets, and develop strategic partnerships and sales channels that create consistent and predictable business growth.

Having worked in executive roles in highly competitive markets, Joe brings a VP of Sales mindset to every client engagement. He has gained a reputation as a superior strategist and hands-on facilitator of individual, departmental and enterprise growth and turnaround initiatives.

Employers and clients have come to appreciate his ability to:

• Overcome the challenges associated with highly competitive price-driven markets.
• Identify the unique value-added benefits that are often overlooked by members of your staff.
• Implement value-added client acquisition and retention growth strategies.
• Transform reactive, commodity-based sales teams into proactive, consultative sales professionals.
• Deliver client and staff specific solutions that emphasize real-world, results-driven outcomes.