Joe Merlino

Throughout his 35-year career Joe Merlino has worked with businesses that have required significant shifts in their approach to sales and business development in order to compete successfully. 

With an emphasis on sales process to unify effort, best practices to direct behavior, and coaching to develop skill Joe has positioned companies to establish or regain leadership positions, counter increases in competition, introduce new products and services, penetrate new markets, and develop strategic partnerships and sales channels that create consistent and predictable business growth.

Having worked in executive roles in highly competitive markets, Joe brings a VP of Sales mindset to every client engagement. He has gained a reputation as a superior strategist and hands-on facilitator of individual, departmental and enterprise growth and turnaround initiatives.

Employers and clients have come to appreciate his ability to:

  • Overcome the challenges associated with highly competitive price-driven markets.
  • Identify the unique value-added benefits that are often overlooked by members of your staff.
  • Implement value-added client acquisition and retention growth strategies.
  • Transform reactive, commodity-based sales teams into proactive, consultative sales professionals.
  • Deliver client and staff specific solutions that emphasize real-world, results-driven outcomes.

Core Application Areas:

  • Direct-to-Consumer & B2B Sales
  • Small, Mid-Market & Enterprise Sales
  • Non-Profit Fundraising
  • Channel Sales & Partner Development
  • Executive, Management & Staff Level Coaching 

Core Competencies:

  • Market Position Improvement
  • Value Identification
  • Value-Based Selling & Relationship
  • Value Creation in Non-Selling Roles
  • Client Lifecycle Management
  • Strategic Planning
  • Person-Centered Engagement
  • Motivation-Based Inquiry
  • Mission Integration
  • Servant Leadership
  • Fully-Integrated Cross-Functional Implementations

Core Industries:

  • Mission-Driven For-Profit Businesses
  • Non-Profit Institutions & NGOs
  • Healthcare & Integrated Delivery
  • Technology & Software Development
  • Professional Services

Featured Resource

Leadership and the Person Centered Approach: Understanding the Underlying Motivations That Promote Cooperation


Joe has an amazing grasp of the sales process, the complex dynamic that it often entails, and most importantly, he knows how to help you create powerful systems in order to manage client relationships. Joe is sensitive, a good listener, and has a wealth of experience. I would highly recommend him as a consultative partner and coach for any organization or individual.
​​– David Wolf, Host of Small Biz America Radio, Podcast and Audiobook Producer

“Joe is an outstanding sales professional with strong background in both direct and channel sales. He also has excellent managerial expertise and is a valuable resource to anyone looking to grow their business and develop their people.”
​​– Len D’ Innocenzo, Partner at Corporate Sales Coaches, LLC

“Joe’s ability to develop interpersonal skill with professional competence continues to have significant impact on my business and my team.”
​– Mary Martinez, Owner, Home Instead Senior Care

"A collaborative skill development plan based ​on the ​interests and passions of each party.”

Emergent Business

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Phone: 505-913-1340
Email: ​info@emergentbusiness.com